Dear parent (or soon-to-be ),
We know how overwhelming it is to choose the right car seat.
So many options. So much conflicting advice.
And that constant worry:
Is it really the safest? Did I install it right? Is my child buckled in properly?

You’re not alone — we’ve helped hundreds of parents feel more confident and calm.
As the UAE’s first child car seat specialist, our certified safety technicians are here to guide you every step of the way.

We keep it simple:
If we wouldn’t use it for our own kids, we won’t recommend it for yours.

Every seat is handpicked — top quality, comfort, and among the safest in the world.
Trusted by experts, backed by science, and tested to the highest standards, including the Swedish Plus Test.

What we want most for you?
Peace of mind. Confidence. And the freedom to enjoy the ride.

Just below, you’ll meet real families we’ve helped — real kids, riding safely every day.

Rear-Facing VS
Forward-Facing

Real Stories
from UAE Parents.

Buying car seats from Safety On Board was like getting a custom fit. They checked our car’s specs, measured the space, and even read our vehicle manual to make sure everything was installed safely—no guesswork. I’m especially thankful we invested in these quality seats. During a car accident last year, the rear glass completely shattered, but my kids were completely safe and secure.

Peggy
⭐️⭐️⭐️⭐️⭐️

If you want the safest car seats, Safety On Board is the place. Sophie is an expert and helps fit the seats so you can see if they will work for your car and family dynamic. I was so, so impressed that we ended up not just upgrading our daughter’s car seat, but also ditching the old one that was meant for our newborn and buying a new one for her too! The seats are luxurious, and I’m so happy knowing my kids are safe.

Belinda Kirk
⭐️⭐️⭐️⭐️⭐️

Super grateful to Sophie and Safety On Board for their valuable car seat safety advice and expert installation. After an accident, they helped me replace the seat—a real wake-up call about how crucial proper safety is for my little one. As a mom of three, I also learned that rear-facing beyond infancy is highly recommended and that there are great options for toddler comfort and safety. Thank you—Abu Dhabi is lucky to have you!

Eva Dzhelepova
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Our baby was born extremely premature at 28 weeks, and I was feeling really overwhelmed trying to research the safest car seat for very premature babies—especially one that would also fit the bucket-style seats in my husband’s car. Safety On Board made choosing the safest car seat so much easier. They helped us fit the seat, which was a huge relief while our baby was in NICU. We chose the BeSafe Go Beyond with a special preemie insert, giving us peace of mind.

Sarah Kong
⭐️⭐️⭐️⭐️⭐️

A school bus crashed into the back of my 4x4, shattering the rear window—but thanks to our BeSafe Stretch and Safety On Board’s guidance on proper fit and installation, my 2-year-old was completely safe. I truly believe it’s because he was in the best car seat, properly fitted, thanks to Safety On Board’s expert guidance.

Joanne
⭐️⭐️⭐️⭐️⭐️

Five stars aren’t enough! I wanted to keep my 3-year-old rear-facing and was overwhelmed with options—until I found Safety On Board. Their team of trained car seat experts gave personalized advice based on my child and car, and they even patiently taught us how to install and remove it. One thing I won’t compromise on in Dubai is road safety, and I honestly cannot recommend this company more!

Kate Waters
⭐️⭐️⭐️⭐️⭐️

Safety On Board made choosing and installing the
perfect car seat easy! Sophie and the team offered expert advice and
top-quality products. Their commitment to quality and customer satisfaction is
truly exceptional. They offer top-notch car seats, and their expertise is
invaluable.

Ingrid Popovic
⭐️⭐️⭐️⭐️⭐️

I’m thrilled with the toddler car seat from Safety On Board—top quality,
comfort, and safety. Installation was easy, and the adjustable features grow
with my child. They clearly prioritize customer satisfaction and safety,
providing excellent guidance and support throughout the purchase. I highly
recommend Safety On Board to any parent looking for reliable car seats!

Yasmine Ventura
⭐️⭐️⭐️⭐️⭐️

Five-star experience with Lydia! She was so patient in showing me my
options, explaining how to install the ISOFIX base and capsule, and even helped
me practice getting the baby in and out of the car with a baby doll. Amazing
support from this business.

Emily
⭐️⭐️⭐️⭐️⭐️

Huge thanks to the team for helping us find the safest, most comfortable
car seat for Leander. Their knowledge and patience gave us peace of mind on
every journey. Highly recommended for expert child safety advice! 🤎

Larissa Boer
⭐️⭐️⭐️⭐️⭐️

I can't explain how much better this car seat
has made our lives—so much easier than waking a baby to get them in and out or
putting extra stuff in the car. Best purchase we've made! We’ll definitely
continue buying car seats through Safety On Board as he transitions through the
years.

Brittany Heard
⭐️⭐️⭐️⭐️⭐️

We’re very happy with our BeSafe Stretch from
Safety On Board. Our son is now comfortable and happy in his seat, whereas
before he used to cry and get anxious every time we put him in the car seat.
Now, we have peace of mind knowing he’s not only comfortable, but also safe
during our rides.

Maria N
⭐️⭐️⭐️⭐️⭐️

Peggy

Belinda Kirk

Eva Dzhelepova

Sarah Kong

Joanne

Kate Waters

Ingrid Popovic

Yasmine Ventura

Emily

Larissa Boer

Brittany Heard

Maria N